Size 40' X 40'
Show ASCO 2018, Chicago IL
For this ASCO edition, Helsinn, truthful to its reputation of excellent design and audacity, asked us to build an exceptionally beautiful and functional exhibit. The ground was covered with a combination of artificial grass and conventional carpet, on which were two conference rooms supporting each a large backlit wall. We cannot forget the full size working interactive golf green, all topped by a 40’ wide backlit overhead sign. A real show stopper!